Indian Runner are a new innovative alcoholic beverage company with a flagship popular Premium Ale, aiming to become a national brand.
Indian Runner wanted to hit the market with an interesting website that would promote their new Golden Ale.
Their site needed to be responsive, reflect quality and have something special about it. In addition to that also needed art direction and design to help move their already established brand into a range of other marketing areas.
We took their existing brand and chose to create something immersive, with emotive themes that would run true to the Indian Runner message ‘This will enhance experiences’; socially – ‘with friends’, at events ‘with sport’ and ‘with food’.
The website is simple, responsive and different, which is one of their main messages.
Further to this, we continue to work with them, offering creative direction for the brand and reviewing their packaging design, print marketing and further digital presence.