Carrington West Illustration and Graphics
Carrington West a fast growing facilities recruitment company were in the process of moving from their moderate size offices in Lakeside to a much larger space in another part of the complex. After seeing our illustration and interiors work for Astute and Executives in Sport Group they contacted us. With a good budget and the right attitude; 'we want a wow from our staff' on day one, this was an exciting creative showcase opportunity for 1721 Studio.
Carrington West wanted something creative, clean and interesting for their large open workspace, which was broken into several other areas including a meeting room and breakout area.
The brief was open so we went back to them with the idea of using day to day interesting facts and statistics about facilities such as water, roads, city infrastructure and energy. It was decided we would use this as the main piece.
The other component creative parts of the spaces would then include a UK landmark area, the Brunel room; a reflection of his contribution to the British landscape of civil engineering and then the Coffee Shop for the staff break out area.
What we delivered in the end was something that uplifted their brand, the design; clean and sophisticated using a mix of illustration and infographics.
In addition after interviewing two of the directors we learned some interesting, funny and useful facts about the personalities that drive the company. With that we sneaked in a theme of planting small Easter Eggs about each of the company directors intermixed with the rest of the graphics. This went down very well.