The brand Floqo or Cushty Code as the group is known have developed a powerful quoting tool targeted at the small to medium enterprise sector. It has a simple to use interface, light on its feet with a simple interface yet as powerful as you need it to be.
The team at Floqo initially approached 1721 Studio to look at their brand identity and website. They wanted it to look approachable, not complicated or overly corporate and appeal to the common person on the street.
We chose bright colours, a simple typographic logo which hinted at the idea of the thinking and calculating that this powerful quoting tool can accomplish. The simplicity of the logo would then naturally allow the singular device; the ‘o’ with arrow of ‘Floqo’ to eventually be used on its own.
Their website had a moderate budget so decided to design and develop something very simple and visual; allowing the screen shots of the software to do all the work.
Our continued support of Floqo has led us to work on some exciting support marketing such as their blog, email campaigns and a recent exhibition at the Excel centre.