Essex Boot Camp
Essex Boot Camp are an outdoor alternative fitness company. They have a massive presence in Essex and occupy multiple sites across the region.
With the explosion of similar outdoor boot camps, Essex Boot Camp needed a strong brand that would distinguish itself from the rest without becoming too corporate. The flagship of their branding would be their website, of which they wanted to depend on for a first touch point for their customers. They also wanted the website to reduce their administration through handling the sign-up process of each customer, creating an online database for Essex Boot Camp to use with their CRM software.
We delivered on a new brand that feels approachable, distinctive and fun. Utilising their own photo library we added a unique styling that made it part of their branding whilst avoiding making it too polished. The idea was to make them look approachable and not too expensive.
Their new website has been incredibly successful, with a focus on user interaction and driving them to join. We stripped back the join form and made the user journey as simple as possible, almost holding their hands and making sure they complete what is a fairly long joining process.
Built in WordPress they have access to an very powerful backend editing function, where they can update all the content and add or remove pages.