Astute Technical Recruitment
Astute are an international recruitment company that specialises in the energy sector with sub-sectors in Water Processing, Renewables, Waste Management and Engineering.
As part of a company restructuring and new direction Astute wanted to take the opportunity to review their branding and as a major part of this look at a new responsive website which would act as a central point for recruitment for both the candidates and Astute themselves.
With a business that reaches across several industries Astute would need the ability to market to them in, most cases individually, this desire created the requirement for a versatile brand that could do just that.
We worked closely with Astute and developed a strong, corporate and fresh brand. The triangle is the most distinctive part of the branding and is used to create certainty across the entire spectrum of their branding.
It was decided that the most simplest approach to their need for multi sector branding was to without diluting the brand, create a range of colour ways and associated images. That way, when presenting their portfolio of business services to clients, investors and candidates their service sectors were clearly defined, but sat beautifully together.
Following the branding we continue to work with Astute to bring all of their marketing materials online and offline up-to-date which has included to date their website, office interior design, social media graphics, data sheets, exhibition design and office digital documents.