On track with r2p | 1721 Studio

On track with r2p


German company R2P are a market leader in the transport sector. They develop and distribute software and hardware for rail and road vehicles, mobile video surveillance and telemetric solutions with great passion. We started by setting them up with new branded Social Media channels…



Creative storytelling

R2P approached us to create the magic that they felt was missing from their business – they need a campaign that would ‘tell our stories’ in an engaging, simple and clever way…

London calling

Our Creative Director Chris met with r2p CEO Ulrik in London to discuss the project in detail. Fuelled by coffee and beer, an interesting mix of company ‘stories’ were decided upon. Once back at in the Studio, we got scribbling, with a view to create three campaigns to present back.

Flensburg ahoy!

r2p building


After some online relationship building, we needed to get a real feel for their business; the work r2p do and the people who make it all happen – and we were invited over to their HQ in Flensburg, on the German-Danish boarder. A taxi ride from a man who used to be the German national windsurfing champion later, we had the grand tour; meeting everyone from the Sales teams, to the technical wizards who plan, design and build the products. We presented the creative work and a mix of Campaigns A & B, using illustration and engaging headlines were chosen to move forward with.

A little work teaser…


Watch this space

Once we’ve finalised ten Story posters, we’re looking producing a booklet to showcase them all, storytelling motion work, exhibition graphics and more. Visions on the move indeed.